A Press Kit allows a person or business get their message, cause, or candidate out to the public by creating an impression that will be given to the members of the press, where it can be published to a more people or a wider audience.

The press kit may contain resources and info for publishers or reporters. The following is a list resources that pertain to press kits.
9 items that are a must in any press kit – (easymedia.in)
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